Soften Impact of Ad Stalking by a Personalized Method of Reaching Consumers, Shares Digital Marketing Expert

May 31, 2019 - /PressAdvantage/ - Implementing the proper retargeting technique is essential for brands to avoid being judged negatively, said Augusto Beato of Portland SEO.

Beato was reacting to research by Conversant that consumers disliked being followed around the internet by the same ads.

Between 47 to 49 percent of consumers from the UK, US, and Germany expressed their desire for a stop to advert stalking. The French are more forgiving, with 38 percent expressing dislike for being followed around by the same advertisement.

Twenty-nine percent of UK consumers also said that they judge brands poorly when they become targets of bad advertising.

"Having to keep up with the same advertisement following us around is an issue that has hounded ad retargeting," said Beato, who is the CEO of Portland SEO. "Instead of resulting in a purchase, the consumer becomes annoyed with the ad and ultimately, the brand being promoted by the ad."

To avoid causing reputational damage to their brand, Beato emphasized that marketers should avoid retargeting consumers with high-volume low-quality ads.

Beato pointed out that marketers should employ more personalized ads, which includes changing out banner ads often and showing up on major platforms, instead of retargeting consumers in the same platform with the same banner ads.

It requires understanding the purchase behavior and habits of their target consumers, both online and offline and analyzing it across all channels and devices.

Those who want to learn more on how to reach their consumers with a more personalized method, visit http://remarketing.portlandseo.net.

For more facts and further information about Portland SEO, this can be discovered at http://www.portlandseo.net.

###

For more information about Portland SEO, contact the company here:

Portland SEO
Augusto Beato
(503) 278-5580
info@portlandseo.net
111 SW 5TH AVE Suite 3100,#3102 Portland, OR 97204

ReleaseID: 60028578

Latest News

Boris Johnson heads to UN, urging world to see beyond Brexit

Oct 20, 2019

LONDON — Prime Minister Boris Johnson is heading to the United Nations General Assembly in New York to argue that post-Brexit Britain will be a dynamic world power taking the lead on tackling climate change and an unstable Middle East. But Johnson will be dogged by Brexit throughout the three-day trip. He will hold talks with European Union leaders as he tries to persuade the bloc to give him a new withdrawal agreement. The EU says Britain hasn't come up with workable solutions to the two sides' big differences. Johnson is also set to meet President Donald Trump, hoping to...

Traffic around England's Port of Dover disrupted by protest

Oct 20, 2019

LONDON — Traffic around the Port of Dover, England's major sea connection with France, has been disrupted as a result of a protest by environmental activists. Activists from Extinction Rebellion said their protest around the port is intended to "highlight the vulnerability of the U.K.'s food supply in the face of the ecological and climate emergency." The four-hour protest was given the go-ahead by local authorities within certain limits and Extinction Rebellion insisted it would "not cause any disruption to vital supplies," such as medicines. Highways England urged travelers in a tweet to be aware of disruptions. Protesters also hung...

Oil price drops on hopes for quick recovery of Saudi output

Oct 20, 2019

LONDON — The price of oil is falling back further after the Saudi government said half of production that was knocked out by an attack over the weekend had already had been restored. Benchmark U.S. crude was down 42 cents to $58.92 per barrel in electronic trading Wednesday. The contract fell $3.56 on Tuesday. Brent crude, the international benchmark, fell 27 cents to $64.28 per barrel in London, having dropped $4.47 the previous session. The attack on oil producer Saudi Aramco's processing facility in Abqaiq saw crude surge more than 14% on Monday, about as much as it did when...

EU competition chief hints at new data rules for tech firms

Oct 20, 2019

LONDON — The European Union's powerful competition chief indicated Friday that she's looking at expanding regulations on personal data, dropping an initial hint about how she plans to use new powers against tech companies. Margrethe Vestager said that while Europeans have control over their own data through the EU's world-leading data privacy rules, they don't address problems stemming from the way companies use other people's data, "to draw conclusions about me or to undermine democracy." "So we may also need broader rules to make sure that the way companies collect and use data doesn't harm the fundamental values of our...

Samsung folding phone to launch after screen problem delay

Oct 20, 2019

LONDON — Samsung's highly anticipated folding phone will go on sale Friday, after the original launch date was delayed by months because of embarrassing problems with the screen. The South Korean tech giant had put the Galaxy Fold's launch on hold after reviewers encountered problems with the device's innovative folding screen, which the company said on Thursday have now been resolved. "During the past several months, Samsung has been refining the Galaxy Fold to ensure it delivers the best possible experience," with improvements to the phone's "design and construction," the company said in an announcement at the start of a...

Sign up now!

About Us

Future Science Today reports on captivating developments in science, medicine, technology, and the world around us.

Contact us: sales[at]futuresciencetoday.com