Cloud TV Market is Gaining an Upward Trend Due to Elimination of Cable Operators

Cloud TV Market Research Report by Service (SaaS, IaaS, PaaS), Cloud Deployment (Public, Private, Hybrid), Streaming (Live Streaming, Video on Demand), End User, and Region-Global Forecast till 2023

Pune, India - August 6, 2019 /MarketersMedia/ —

Market Highlights

The cloud TV has a high demand among consumers as they can stream content seamlessly from any part of the globe to watch movies, TV shows, videos and other internet information. With the increasing interest of users for TV shows on Netflix, Amazon Prime, Hulu and others is contributing to the market growth of cloud TV. The cloud TV also provides high definition videos. Among the various features that TV cloud provides a few are Web browsing, email communication, online gaming, and support for social networking sites such as Facebook, Skype, Twitter, and others. The growing adoption of smart devices such as smartphones, tablets, smart TV and others are also significant factors that drive the market, as these devices support cloud streaming. The rising demand for high definition resolution is also fueling the market to grow globally.

Cloud TV is the convergence of web content and TV in a single stream and converts graphics, video, and interactive feeds into a single MPEG or HTML feed. Convenience remains the key selling proposition for cloud TV. Tv content can be streamed from anywhere seamlessly with internet connectivity. Moreover, cloud TV service providers stream content in high-definition resolution, which can be availed in affordable subscription packages. Mounting the adoption of smart devices among consumers, especially in the developing economies due to the proliferation of the internet and escalating spending capabilities has fostered the growth of the market.

Realizing the traction, the cloud TV market has been gaining, various companies such as Toshiba Corporation, Koninklijke Philips N.V., and others are pre-equipping their TVs with cloud TV apps. Moreover, various companies are foraying into the cloud TV arena to capitalize on the opportunity provided by the market. Other factors motivating the growth of the market include the availability of add-on features such as accessibility to email, online gaming, and support for social networking sites.

On the downside, the growth of the market might be met by some impediments on its growth trajectory. Cloud TV requires an internet connection, which might restrict the growth of the market in areas with poor connectivity infrastructure. Moreover, subscription packages might not be affordable among certain demographics, which might restrict the growth of the market in price-sensitive regions. Other inhibiting factors include struct government regulations.

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Segmentation:

The global cloud TV market has been segmented based on service, cloud deployment, streaming, and end user.

By services, the cloud TV market is segmented into SaaS, IaaS, and PaaS.

By cloud deployment, the cloud TV market has been segmented into private, public, and hybrid.

By streaming, the cloud TV market is segmented into live streaming and video-on-demand.

By end-user, the cloud TV market has been segmented into IT and telecommunication, media and entertainment, consumers, and others.

Regional Analysis

The global market for cloud TV is estimated to grow at a high rate during the forecast period from 2018 to 2023. The geographical analysis of cloud TV market is studied for North America, Europe, Asia-Pacific, and the rest of the world. North America is the dominating region due to the presence of various key players working towards continuously enhancing video streaming quality. Early adoption of cloud TV in the region is another factor for dominance as the end users in this region have a high disposable income, that drives the market. Asia-Pacific is the fastest growing region due to the increasing adoption of cloud TV among the consumers which is driving the market growth. Similarly, the increasing infrastructure in the region is also contributing for the market to growth.

Competitive Landscape

Altice USA (US), Brightcove, Inc. (US), Charter Communications (US), xfinity (US), PCCW Limited (Hong Kong), Liberty Global (UK), Liberty Global plc (UK), Phoenix Satellite Television Holdings Ltd. (Hong Kong), Ziggo B.V.(Netherlands), TalkTalk TV Entertainment Limited (UK), and Ooyala, Inc. (Australia) are the notable players in the cloud TV market.

Industry Updates

May 2019 - Digital Alert Systems, a manufacturer of Electrostatic measurement and ESD products, will bring EAS alerts to Kaltura Cloud TV. By integrating EAS-NET communications protocol to its cloud TV service, the company aims to remain compliant with the Emergency Alert System/Common Alerting Protocol regulations.

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LIST OF FIGURES

Figure 1 Global Cloud TV Market Segmentation

Figure 2 Forecast Methodology

Figure 3 Porter’s Five Forces Analysis Of Global Cloud TV Market

Figure 4 Value Chain Of Global Cloud TV Market

Figure 5 Share Of Cloud TV Market In 2018, By Country (In %)

Figure 6 Global Cloud TV Market, 2018–2023

Figure 7 Share Of Global Cloud TV Market By Industry, 2018–2023

Figure 8 Global Cloud TV Market Size, By Service, 2018

Figure 9 Share Of Global Cloud TV Market, By Service, 2018–2023

Figure 10 Global Cloud TV Market Size, By Cloud Deployment, 2018

Contact Info:
Name: Abhishek Sawant
Email: Send Email
Organization: Market Research Future
Website: https://www.marketresearchfuture.com/reports/cloud-tv-market-6581

Source URL: https://marketersmedia.com/cloud-tv-market-is-gaining-an-upward-trend-due-to-elimination-of-cable-operators/88904484

Source: MarketersMedia

Release ID: 88904484